About Us Earle Bower is a retired businessman and cyclist; he lives in North Carolina where he rides year round. After close calls with motorists he realized that many drivers simply don’t see cyclists. They’re looking for motor vehicles, not the slim profile of a rider. Many cyclists don’t seem aware of this and wear dark clothing, making them even harder to see. In shade they become almost invisible. A rash of recent cyclist deaths prompted him to do something about it; to develop cycling wear specifically for the greatest possible visibility. He calls it see me wear™, because it makes drivers see you. We are currently offering short sleeve and long sleeve jerseys and a long sleeve windbreaker. Check the website frequently to find out what’s new.