Why Fluorescent?

Wearing see me wear fluorescent bike jerseys

Wearing see me wear fluorescent bike jerseys makes you much more visible than ordinary cycling wear. Drivers will see you farther away and have more time to react to you. You don’t want to surprise them.

All our bike wear is dyed with true fluorescent inks, to make the very brightest bike clothing anywhere.

Proven by Bicycling Magazine, “When cyclists wear fluorescent clothing, a driver’s perception distance (when the driver first sees something on the road) increases from 400 feet to 2,200 feet during the day and from 150 feet to 560 feet at night.” (December 2010, p. 34) That’s a dramatic advantage!

Under all light conditions see me wear is more visible than conventional bike clothing. In the rain or fog or heavy overcast they’re dramatically more visible and much better in deep shade.